This campaign is great. It didn't run that long ago, so you may remember it. LA based artist and designer Geoff McFetridge made a simple, powerful and human ad campaign based on doodles of characters holding hands, or "oneifying". It's apropos the last decade's art and design movements. Doodles, hand-rendered text and simplicity are all fixtures of the current design trends from the humanist camp. It is designed well, consistent yet varied, non-intrusive but engaging. Best of all, it never says a damn word about that wretched black tar, Pepsi Cola.
Here is a funny aside related to the campaign. While looking for images, I found posts made by two people when Pepsi launched a new media campaign over TV spots:
"Really - do we need fake people looking like an iPod ad gone
retarded selling us one-calorie Pepsi? Maybe the 2nd grade set,
who in my day were into scratch-n-sniff stickers, is the target
audience here. Seriously, can anyone really believe this concept
got approval from anyone? - At least it's cheap..."
"That is some old farts sitting in a board room saying "we are hip and cool" We can prove it with one of them fancy new web sites on the innernet. Do it in flash with sound. The new generation is all about world peace, racial equality and tree hugging, so lets make them all different and holding hands in a circle (peace) and _literally_ hugging a tree. They probably gave millions to some marketing firm to come up with the idea."
These two don't realize it's just one artist having fun with a concept. Maybe they would have responded to special effects and nudity?
- Jason
Here is a funny aside related to the campaign. While looking for images, I found posts made by two people when Pepsi launched a new media campaign over TV spots:
"Really - do we need fake people looking like an iPod ad gone
retarded selling us one-calorie Pepsi? Maybe the 2nd grade set,
who in my day were into scratch-n-sniff stickers, is the target
audience here. Seriously, can anyone really believe this concept
got approval from anyone? - At least it's cheap..."
"That is some old farts sitting in a board room saying "we are hip and cool" We can prove it with one of them fancy new web sites on the innernet. Do it in flash with sound. The new generation is all about world peace, racial equality and tree hugging, so lets make them all different and holding hands in a circle (peace) and _literally_ hugging a tree. They probably gave millions to some marketing firm to come up with the idea."
These two don't realize it's just one artist having fun with a concept. Maybe they would have responded to special effects and nudity?
- Jason
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