On March 31st, 1999 The Matrix was released and popularized the use of a visual effect known as "bullet time". Well if you want to see a precursor to “Bullet Time”, The Gap had a series of televised ads for their newly released khakis known as 'Khaki Swing' in 1998. Not only did they allows the viewer to explore a moment progressing in slow-motion as the camera appears to orbit around the scene at normal speed but helped revive swing music in the late 90's.
I think it's awesome to see some technology that hadn't been as popular at that time, juxtaposed with music from the 50's and 60's and have the end result become so successful. As we look ahead towards Future Lions, I can only imagine how cool it would be to be the ones who use a new technology before it's popularity. How can we use the latest and greatest to our advantage and kick start a whole new craze?
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