Interactive You Tube Window showcasing Dwight Howard's newest line of shoes. Naturally, Adidas shows you how the shoes make Dwight faster, stronger, and lighter. I'm really attracted to this style of advertising, not only because it's interactive, but because of how company's are starting to move towards low consequence methods of showing their brands, products and services. Adidas is also fully advocating their facebook as the main go-to page on their commercials to connect with their "fans." This is a great innovation to an already buzzing channel of communication and we can only expect more to come from companies like Adidas to further connect with their consumers using the methods of communication they love most.
Unfortunately it's not embeddable by HTML, but check it out here!
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