v-jay jay

hey guys
so this site dropped in the past week. It was done out of Organic, New York...the subject matter is a little socially taboo, but if you can disarm the charged subject matter and look at how the campaign was designed to kill the stigma associated with periods it's actually pretty slick.



CLICK HERE

D&G

David & Goliath is definitely doing some of my favorite main stream advertising with there Kia Sorrento "Joy Ride" campaign. The attention to detail is why I think I love it even more; the tattoo being sewn on the sock monkey, the robot doing the robot dance...Genius.They also did the whole Bacardi & cola Miami Vice campaign.

But what originally put me onto these guys was the viral video they did to launch the Zoo York "roaches campaign" Alot of people don't know why and were this whole roaches concept Zoo York is doing came from, they also got in trouble for doing it
it was totally worth it.



-Jimmy

Future Lions 2010

The site finally went live. The brief has a slightly different wording from last years. It’s now “couldn’t be conceived five years ago” instead of “way that was not possible five years ago”. Something to think about at least.

http://awards.akqa.com/futurelions/index.htm

2009
Advertise a product from a global brand in a way that was not possible five years ago—to an audience you choose. Think about what’s around now that wasn’t around then. As technology is constantly changing, this is your chance to come up with the next big thing. Invent a new medium. Use something traditional in a way no one’s thought of before.

2010
Advertise a product from a global brand in a way that couldn’t be conceived five years ago, to an audience of your choice. This is an opportunity to shatter conventional thinking and leave us with tingly chills down our spines.

-Amir

Fun with Advertising

I like anything that's vintage. It's funny. Sometimes when I feel blocked I look at old ads and packaging. Mostly I laugh. And you should too-
Enjoy!

CLICK HERE

Tim & Taiyo

hm

Kiva.org: Code Feedback

Hey guys,

Here's some feedback from Kiva's front end guy, Jeremy. Overall you all did a phenomenal job of coding your prototypes. Looks like you impressed the hell out of them. Nice work.
-Jon & Johanna

---------

From Jeremy:

Overall the submissions were coded very nicely. Segmentation between
Javascript, CSS and HTML made the readability of code easy. Logical
layout of code blocks was done very well. No style tags (a no-no in
web design) were used on any of the sites which was good thing to see.

There were a few things that stood out that one should keep in mind
when designing a site. Below is a little more detailed feedback from
a code perspective.

1) http://oswald.se/sites/kiva/
Pros:
- Use of floated columns.
- Readability was facilitate through logical blocks of coding as well
as html commenting.
- No style markup used in html
Cons:
-
tags were used for layout, and their effect can vary across
different browsers. CSS markup can ensure a consistent layout and
experience cross-browser.
- Code indenting was inconsistent
- Does CSS need to be in 4 separate files? Server performance can
increase if combined into one large file
- Javascript files were being referenced at their original location
(on the interweb) and not copied to the server. If that location goes
down unpredicted behavior can occur. Copying to your server can
maintain availability.
- Old code that was commented out remained in the source.

2) http://kiva.christopherhein.com/
Pros:
- IE dependent stylesheets, cross-browser compatibility, easy
maintenance of specific browser issues
- All assets were copied locally
- No style tags, no
tags.
- clearly defined styles
Cons:
- indenting - too much whitespace for tabs
- could combine css and javascript files into one file for each,
increasing performance
- absolute paths for assets, referencing the full path to the asset
can help maintain a good file structure and allow you to easy find and
change locations of assets.

3) http://newmedia.academyart.edu/~02294028/kiva/
Pros:
- logical css layout follows html markup in sequence, i.e. navigation
is first in HTML and first in CSS
- no style tags
- great segmentation of javascript, css, and html markup

Cons:
- utility nav seems to be missing some padding (server issue? seeing
some other assets that might be missing)
- There were a number of Javascript files referenced, they could be
combined into one file to reduce the overhead of separate calls to the
server.
- Javascript files were being referenced at their original location
and not copied to the server, If that location goes down unpredicted
behavior can occur. Copying to your server can increase availability.
- Close comments at ends of logical blocks in the HTML markup, open
comments could be useful too

Jeremy

If this was a Future Lions submission, it would most likely win.

This is the kind of thinking AKQA is looking for. This example utilizes two technologies, that when used together, makes for an innovative and engaging big idea. -Jon

YOU WILL OWN THE 2010 FUTURE LIONS.

2009 Future Lions Winners

Fortum Active from Berghs School of Communication in Sweden


Element from Westerdals School of Communication


Ikea Augmented Reality from Academy of Fine Arts
IKEA_AR

Starbucks from the School of Visual Arts
Star Bucks

TEAM 2 KIVA FINAL

Kiva Final Presentation Team_2

Team 1

KivaPrj_4

bonjour new media students

Hey guys

I'm doing a microsite for my interactive class project, and need someone who can code and make everything amazing. It's still in the early stages but I was wondering if anyone would be interested in working on this. Let me know if you are and I can give you more specific details.

Thanks,
Taiyo

How to build hype 101?

The ARG marketing shenanigans are heating up for Tron Legacy. A few weeks back, fans who signed up at FlynnLives.com started receiving little 3-D models in the mail of the character Bit, which followed Jeff Bridges around in the original Tron and changed shape to say yes or no, its only form of communication. The package also pointed to a site where a bit clock was counting down. So, we waited. Then, on Feb. 24, the countdown ended, and fans were asked to drop by select arcades in 25 cities, find the person wearing a "Flynn Lives" T-shirt, and tell them a secret password in return for a code that activated their city over at FlynnLives.com. Cities quickly came online, unlocking images of Tron Legacy and ultimately, dates for a special screening of a two-minute clip. Here's a full account by a Parisian operative. All this was put together by 42 Entertainment, whose name has already become synonymous with ARG. Since the movie is set to open in December, I'm sure they have lots more Tron-sense awaiting loyal fans, like the lightcycle reveal at the 2009 Comic-Con that caused all the hard-core Tron-sters to squee. But considering that some operatives solved this first puzzle just minutes after the drop, they'd better make the next one a lot harder.

—Posted by Rebecca Cullers

Pedigree Ad

I'm loving this Pedigree Ad right here.

Wow, very differen.

I like the idea especially how it gets the rest of the audience into the action along with the caller.

kiva2

Team 1

Team 1 Week 5

WHO LIKES ICE CREAM

ok, this site combines some of my favorite things:
Disco, old school photography (i'm a medium format and holgaroid freak!), facebook/social network connectivity, gay jokes, and photo manipulations!
and the best part about it, is that it's for a crazy named ice cream bar!

hope you enjoy it as much as i did!!!

GOLDEN GAY TIME

Think outside the video box.

Check out this cool vimeo takeover for Tostitos Salsa. -Jon

http://www.vimeo.com/9194146

Volvo

Not sure if anyone has already seen this. It's a pretty cool use of new technology and outdoor space. I'm not sure how effective this was, but it definitely looks awesome.