Wario Land
I love what Goodyby, Silverstein and Partners did with Wario Land. It's innovative, fun, and really showcases the features of the game itself.
The link below explains how they created the ad.
or check it out at youtube
I can't embed it here because you have to watch it on youtube since it's made specifically for that atmosphere.
Intel
DDB in Brasil created a kickass "screensaver." They created screensavers where users can upload it and turn monitors into a race track. What I like most is how they took boring screensavers and made it interactive and fun.
Warioland is a classic. Thanks for sharing, Vickie.
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