Jordan, thanks for sharing. This is a perfect example of the kind of ideas you all are capable of dreaming up in this class. It utilizes technology that already exists (SMS) in order to tell a much larger story. It's not an ad nor a website. It's a new and inventive way to engage people. It was a true collaboration of ad creative and new media designers from the get go. Very nice. -Jon
Jordan, thanks for sharing. This is a perfect example of the kind of ideas you all are capable of dreaming up in this class. It utilizes technology that already exists (SMS) in order to tell a much larger story. It's not an ad nor a website. It's a new and inventive way to engage people. It was a true collaboration of ad creative and new media designers from the get go. Very nice. -Jon
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