Thursday, February 4, 2010

Choose a Different Ending




This is a campaign for droptheweapon.org, a project to educate people how they can turn away from violence and crime.
The viewer can choose different endings on the youtube video, which leads you to the next scene depending on what you choose. It educates viewers how making choices can affect your life in an engaging way.

BBDO London
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1 comment:

  1. 498 Collaborative ProjectFebruary 6, 2010 at 10:52 AM

    Brilliant idea. Great way to utilize the video response feature in YouTube. YouTube itself is a medium that hasn't been truly explored. It's rife with possibilities. How would Kiva.org live on YouTube? -Jon

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