When I first saw this I really thought it was going to be lame. A bunch of guys and girls reliving their youth? Grow up. But then to see how they prepared and were driven to get healthy and back in shape for the big game was great. I feel it was a story that could resonate with middle America and inspire a generation plagued by obesity and other problems related to an unhealthy and inactive lifestyle.
Agency: TBWA/Chiat/Day, Los Angeles
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