IKEA, again.

Talking about IKEA.

This commercial is old and all of you have probably already seen it. Nevertheless, it is a great video that really shows IKEA's true identity as a brand. Hilarious.



No more IKEA now, promise..

Simplicity.

This simple, but very effective campaign utilizes Facebook and image tagging for a new IKEA store in Malmo, Sweden. I really like how the agency used existing technology and almost no money to create such a buzz about something so boring as a new IKEA store.