From Ad Age's Creativity
Mars Blackmon returns. . .wearing your face.
Two decades after Mars Blackmon hit the screens to pitch Air Jordans, he returns on this microsite and iPhone app, wearing your face. Sure, the blank-yourself gimmick has been done many times over, but it always helps to bring in a much-loved character. The effort is part of a campaign relaunching Air Jordan Spiz'ikes.
BECOME MARS
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